Meet Will
Hey everyone! I’m Will Schwartz, Co-founder and Head Trainer at RGR Fitness. Born and raised in Santa Cruz, I was fortunate to earn a football scholarship in Missouri, where I also obtained my Bachelor's degree in Health and Exercise Science. I’m a CrossFit Level 1 Certified Trainer, and I’m passionate about helping people crush their fitness goals. When I’m not leading beach workouts, you can find me mountain biking, hiking, or exploring new places around the globe.
1. Why did you become a fitness coach?
Fitness has always been a huge part of my life, from athletics to studying health and exercise science. I became a fitness coach because I wanted to use my knowledge to inspire and guide others in their fitness journeys. There’s nothing more rewarding than helping people push past their limits and achieve their goals.
2. Why RGR Fitness?
RGR Fitness is special because it perfectly blends challenging workouts with a motivating environment. The name says it all: Rise, Grind, Repeat. We understand that early morning workouts can be tough, but we turn that challenge into something fun and rewarding. Plus, doing it all on the beach? That’s motivation enough! You get your workout in and then have the whole day ahead of you—what's better than that?
3. What's one piece of advice you give to every client?
The biggest piece of advice I share with everyone is to be consistent and patient. Fitness is a journey, not a race. Progress takes time, but the key is showing up and giving your best each day. Small, steady improvements add up to big results. Don't get discouraged by short-term setbacks—focus on the long-term gains, and trust the process.
Meet Joe
Hey! I’m Joe Schwartz, Co-founder of RGR Fitness. Fitness has always been a huge part of my life, and I understand just how tough the grind can be. Having faced my own challenges, including a back injury, I bring a different perspective to our workouts, helping to lead alongside Will by offering exercise variations and making our program adaptable for everyone—no matter their fitness level.
I am passionate about helping others push through obstacles which fuels my role at RGR. I’ve spent much of my career working in product design, development, and business operations, which has given me a solid foundation for building something meaningful here. At RGR Fitness, we do more than just workout. We care deeply for our team and go above and beyond to truly help people reach their goals.
Born and raised in Santa Cruz, I’m proud to be back in my hometown, splitting my time between here and South Lake Tahoe. Outside of work, I’m into stand-up paddleboarding, hiking, working out, and exploring new business ventures.
At RGR Fitness, we’re not just about workouts—we’re about creating a community of people who rise, grind, and grow stronger every day, together.